12 Best Things to Do in Omotesando 2024

Best Things to Do in Omotesando

Omotesando is popular as one of the coolest areas in Tokyo, having lots of places for both Tokyoites and international tourists to visit  With its blend of sophisticated architecture, upscale boutiques, and a vibrant street culture, it’s no wonder that it attracts fashionistas, art lovers, and food enthusiasts alike. From strolling along the elegant Omotesando Avenue to diving into cultural experiences at various museums, the area provides a feast for the senses.

If you’re planning to visit Tokyo, exploring these best things to do in Omotesando is an absolute must. Discover a neighborhood where tradition meets modernity, and elegance meets creativity. Whether it’s shopping at the latest designer stores or savoring a cup of traditional Japanese tea, Omotesando promises a memorable experience.

<<Check out the best tourist attractions in the neighboring major area Shibuya, too!>>

1. Stroll Along Omotesando Street

 Stroll Along Omotesando Street

Omotesando Street, also known as Tokyo’s Champs-Élysées, is a symbol of elegance and modernity. Meandering through this famous avenue is like walking through a gallery of contemporary architecture and high-end fashion. The street is lined with flagship stores of luxury brands, unique boutiques, and incredible architectural designs. An afternoon stroll here is more than shopping; it’s an experience that captures the essence of Tokyo’s stylish and cosmopolitan side.

2. Visit Omotesando Hills

Visit Omotesando Hills

Omotesando Hills, a multi-level shopping complex, serves as the epicenter of luxury in the area. Designed by the renowned architect Tadao Ando, this architectural gem houses over 100 boutiques ranging from high-end designer labels to chic local brands. The structure’s graceful curves and airy interior create a pleasant atmosphere for leisurely shopping. Whether you’re in search of the latest fashion trends or simply wish to enjoy a refined dining experience, Omotesando Hills has something to offer.

3. Explore Cat Street

Explore Cat Street

Away from the glitz and glamour of Omotesando Street lies Cat Street, a treasure trove for urban fashion enthusiasts. This narrow, winding street is home to vintage stores, hip boutiques, and trendy cafes that cater to a younger, more eclectic crowd. A contrast to the luxurious vibe of the main street, Cat Street offers a more relaxed and Bohemian feel. From one-of-a-kind fashion finds to charming accessories and unique trinkets, Cat Street is a must-explore for those looking to discover a different, more artistic side of Omotesando.

4. Indulge at Upscale Cafés

 Indulge at Upscale Cafés

Omotesando offers an array of upscale cafés that are as much about the experience as the culinary delights. From expertly brewed artisanal coffee to beautifully plated desserts and international cuisine, these cafés are an embodiment of Omotesando’s refined taste. Enjoying an elegant afternoon tea or sipping on freshly roasted coffee in these fashionable spaces is an essential part of the Omotesando experience. Don’t miss out on the chance to relax and indulge in these chic eateries that elevate dining to an art form.

5. Visit Nezu Museum

Visit Nezu Museum

The Nezu Museum offers a tranquil escape in bustling Omotesando. With an impressive collection of pre-modern Japanese and East Asian art, the museum is a serene space where art and nature blend seamlessly. Designed by Kengo Kuma, the museum’s architecture is a sight to behold. What makes this museum unique is its stunning traditional Japanese garden. A stroll through this garden, with its winding paths and peaceful ponds, offers a refreshing and spiritual retreat that resonates with the beauty of Japanese culture.

6. Explore Harajuku

Explore Harajuku

While Harajuku is a district on its own, its proximity to Omotesando makes it a natural extension for exploration. Known for its vibrant youth culture, street fashion, and avant-garde style, Harajuku is the pulse of Tokyo’s subculture. Takeshita Street, the heart of Harajuku, is a bustling pedestrian street filled with colorful boutiques, quirky shops, and themed cafés. From Lolita dresses to punk accessories, Harajuku’s fashion is as diverse as it is innovative. Exploring Harajuku provides a glimpse into the youthful energy and creativity that thrives in this part of Tokyo, making it a must-visit for those seeking to experience the city’s dynamic cultural landscape.

7. Enjoy Winter Illuminations

Enjoy Winter Illuminations

If you find yourself in Omotesando during the winter months, don’t miss the breathtaking winter illuminations. Omotesando’s Zelkova trees are adorned with thousands of twinkling lights, transforming the street into a magical wonderland. The glittering display extends through the main boulevard, creating an enchanting atmosphere that draws locals and tourists alike. It’s a visual treat that captures the festive spirit of the season and adds a touch of romance to the crisp winter evenings in Tokyo.

8. Explore Art Galleries

Design Festa Gallery
Design Festa Gallery ©DESIGN FESTA

Omotesando’s reputation as a hub for contemporary design extends to its art scene. The area is dotted with art galleries featuring works by both renowned and up-and-coming artists. From cutting-edge contemporary pieces to traditional Japanese art, the galleries in Omotesando offer a wide array of artistic expressions. Taking a gallery tour is not only a cultural feast but also an opportunity to delve into the creative minds that shape Japan’s vibrant art scene. It’s an inspiring experience for art enthusiasts and casual observers alike.

Nestled in the heart of the Omotesando and Harajuku area, Design Festa Gallery stands as a vibrant showcase for budding artists and creators. With its ever-changing exhibitions, this gallery pulsates with the fresh energy of Tokyo’s contemporary art scene. A visit offers a deep dive into a world of creativity, featuring everything from paintings and sculptures to avant-garde installations. It’s an essential stop for art enthusiasts and anyone looking to experience Tokyo’s cutting-edge culture.

9. Visit the Ukiyo-e Ota Memorial Museum of Art

Utagawa Hiroshige “Comparison of Mountains and Seas: Tateyama in Ecchu Province”
Utagawa Hiroshige “Comparison of Mountains and Seas: Tateyama in Ecchu Province” from Wikimedia Commons

A true gem for art lovers, the Ukiyo-e Ota Memorial Museum of Art houses a remarkable collection of Ukiyo-e, traditional Japanese woodblock prints. The museum’s rotating exhibitions showcase various themes and artists from this fascinating art form that has influenced Western impressionism. Whether you are a fan of Ukiyo-e or new to this distinct Japanese art, a visit to this museum provides a deeper understanding of the rich cultural heritage and creativity that characterized the Edo period. A peaceful oasis in bustling Omotesando, the Ukiyo-e Ota Memorial Museum of Art offers an enriching and educational experience.

10. Visit the Meiji Shrine

Visit the Meiji Shrine

The Meiji Shrine, located near Omotesando, is one of Tokyo’s most famous Shinto shrines. Dedicated to Emperor Meiji and Empress Shoken, this sacred site offers a tranquil respite from the city’s hustle and bustle. The towering torii gates lead visitors through a forested pathway to the main shrine complex, where you can partake in traditional Shinto practices such as making offerings or writing wishes on ema wooden plaques. With its lush surroundings and serene ambiance, the Meiji Shrine provides a unique opportunity to connect with Japan’s spiritual and natural heritage.

11. Farmers Market at United Nations University

 Farmers Market at United Nations University
© Farmers Market Association

Every weekend, the plaza at the United Nations University in Omotesando becomes a bustling farmers market. This market is a food lover’s paradise, offering a diverse selection of fresh, organic produce, artisanal products, and gourmet treats. From seasonal fruits and vegetables to homemade jams and freshly baked pastries, you’ll find a delightful array of quality products from all over Japan. It’s a great place to shop for unique gifts or enjoy a culinary adventure. The market’s lively atmosphere, combined with its emphasis on sustainability and local farming, adds a refreshing and community-oriented dimension to the Omotesando experience.

12. Stretch to Shibuya

Stretch to Shibuya

While exploring Omotesando, it’s worth extending your journey to nearby Shibuya, one of Tokyo’s most dynamic districts. Just a short walk away, Shibuya is famous for its iconic scramble crossing, pulsating nightlife, and endless shopping opportunities. From the trendsetting Shibuya 109 building to the loyal Hachiko statue, there’s something for everyone in this energetic neighborhood. Whether you’re interested in fashion, food, entertainment, or simply people-watching, Shibuya offers a vibrant and eclectic mix that perfectly complements your Omotesando adventure.


In the heart of Tokyo lies Omotesando, a district that encapsulates the very essence of style and culture. This list of the best things to do in Omotesando offer a glimpse into a world where every corner is brimming with discovery. Indulge in world-class shopping, savor exquisite culinary delights, or find solace in a tranquil garden within a museum; the choices are boundless.

As a hub of creativity, elegance, and cultural richness, Omotesando stands as a testament to Tokyo’s multifaceted allure. Those seeking a unique blend of the contemporary and the traditional need look no further. With its blend of high fashion, art, and culinary excellence, Omotesando is not merely a destination but an experience. Embark on this journey, and uncover the beauty, grace, and excitement that awaits you in one of Tokyo’s most iconic neighborhoods.

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